DOWNTOWN JACKSON PARTNERS CREATED JACKSON NOW TO SHOWCASE THE REVITALIZATION OF DOWNTOWN JACKSON. UNDER THE BANNER OF JACKSON NOW FORMULATED BOTH A DAILY ONLINE NEWSLETTER AND A MAGAZINE PUBLICATION HIGHLIGHTING ACCOMPLISHMENTS WITHIN JACKSON’S DOWNTOWN BUSINESS IMPROVEMENT DISTRICT.
FROM 2010-2011, DOWNTOWN JACKSON PARTNERED WITH SEVERAL ORGANIZATIONS TO UNDERWRITE THE PUBLICATION PRODUCED BY PORTICO JACKSON MAGAZINE, WHICH REACHES OVER 48 THOUSAND PEOPLE ACROSS THE COUNTRY ANNUALLY AND FOCUSES ON DEVELOPERS, BUSINESSES, AND INDIVIDUALS MAKING A DIFFERENCE IN THE COMMUNITY.
AS A COMPLIMENTARY PIECE, THE JACKSON NOW DAILY ONLINE NEWSLETTER PROVIDED UP-TO-DATE INFORMATION ON THE DEVELOPMENTS WITHIN DOWNTOWN JACKSON. THE JACKSON NOW ONLINE NEWSLETTER DREW OVER 2,000 VISITORS EACH MONTH BEFORE ENDING IN 2011 AS OTHER, MORE POPULAR SOCIAL MEDIA CHANNELS BECAME AVAILABLE.