DOWNTOWN JACKSON PARTNERS UNDERWENT A COMPLETE BRANDING REFRESH, INCLUDING THE AMBASSADOR BRAND, WHICH ALLOWED DJP TO MODERNIZE ITS IDENTITY, FINE-TUNE ITS BRAND FOR BETTER UNDERSTANDING AND REINFORCE ITS VALUE WITHIN OUR UNIQUE POSITION.
THE BRANDING REFRESH CONSISTED OF A SHIFT IN COLOR PALETTE, GIVING DJP A MORE PROFESSIONAL TONE WITHOUT CHANGING THE LOGO DESIGN. THE NEW PRESENTATION OF THE OVERALL STYLE ALLOWED US TO BETTER SHOWCASE DJP’S OFFERINGS AND SERVICES IN LIGHT OF FRESH RECOGNITION OF THE BRAND. THE MESSAGING OF THE ORGANIZATION BECAME MORE STREAMLINED, SIMPLIFYING OUR COMMUNICATIONS AND CREATING CONSISTENCY ACROSS THE BOARD.
BOTH THE NEW WEBSITE AND SUITE OF RESOURCES, AS WELL AS COMMUNICATIONS ACROSS ALL PLATFORMS, INCLUDING SOCIAL MEDIA MESSAGING, GRAPHICS, EMAIL MARKETING NEWSLETTERS AND COMMUNICATIONS TO THE BOARD AND ADVISORY COUNCIL, WERE ALL INCLUDED IN THE BRANDING REFRESH FOR COHESIVE BRANDING ACROSS THE ENTIRE ORGANIZATION.
DJP ALSO IMPLEMENTED THE UTILIZATION OF PROMOTIONAL PRODUCTS, IMPRINTED WITH THE DJP LOGO OR DOWNTOWN JACKSON WORDING, WHICH WAS DESIGNED TO INCREASE AWARENESS AND PROMOTION OF BOTH THE ORGANIZATION AND THE DOWNTOWN DISTRICT AS A WHOLE. THESE ITEMS INCLUDE T-SHIRTS, MAGNETS, TUMBLERS, PENS, AND MORE, WHICH ARE GIVEN AWAY AT DOWNTOWN EVENTS.